Mari Santana, Founder of Mari Santana & Associates, a strategic communications consulting firm, was named one of the “25 Most Powerful Women in the United States” by “People en Español” magazine in 2012. She is an Emmy nominated and multiple award- winning professional in strategic communications, marketing, journalism and public relations. She was a pioneer in supporting and initiating digital influencer relationships with the Disney Parks & major media networks.
She is a well-recognized publicist/media influencer in the general market, US Hispanic, Latin America and Puerto Rico. Mari is constantly traveling as a mentor and speaking coach & inspirational leader, to top digital and online influencers, preparing them to sharpen their skills as exceptional spokespeople. She is an expert in developing key messaging in order to influence, persuade and & sell a product, talent or idea to media or any other global company.
For more than 15 years, she helped develop, plan and execute the successful PR campaigns of over 100 products launches for Disney Destinations, Disney Parks, Disney Cruise Lines, Adventures by Disney, ESPN Wide World of Sports rebranding & The Disney Store.
In her role as a Spokesperson & Public Relations Manager at Disney Destinations, Mari travelled extensively to all the news rooms of Disney’s top markets. She was responsible for developing and handling relationships with key media and digital influencers on behalf of Disney. Mari also co-produced countless national morning show’s live television coverage, as well as pre-taped prime time specials. She is a pioneer in engaging bloggers to support many Disney promotions and launches.
During her news anchoring career, at Telemundo New York and at WPIX Channel 11 in Metro New York, Mari received a proclamation by the City of New York for her journalism work, focusing on the advancement of immigrants, women and children. She also received a proclamation by the New York City Council for her work on inspiring women to succeed.