About Rosario Ballesteros Casas


Colombian born entrepreneur living in NYC with a successful track record of originating, structuring and executing startup transactions in data and technology-driven platforms.

Co-founder of VR Americas LLC, a North American company dedicated to expanding the frontier of immersive technologies - Virtual Reality, Augmented, Mixed and Extended - in industrial applications, one of whose applications was a finalist in Augmented World Expo Auggie awards 2017. In 20 months the company has achieved product development, positive operating cash flow and proven traction.

She was named one of the 100 Top World disruptors in New York City by the WSIE and has appeared in media such as NatGeo, Forbes, Huffington Post among others.

She is also Co-Founder and President of Business Creative Partners, a consulting firm specializing in direct investment in Latin America, with a special interest in technology, innovation and digital business.

She is entrepreneurial mentor at the Tandon school of engineering at NYU, speaker at NAB Show, AWE, Steaminista and World Summit on Innovation and Entrepreneurship.

Former CEO of Grupo Senseta, Inc., a Silicon Valley company unlocking the potential of information for organizations, by solving highly complex issues in data capture and analytics, opening the door to Actionable Intelligence and analytics through state-of- the-art Big Data, Artificial Intelligence, and Machine Learning technologies. Previously, she had a leadership role at the opening of Julius Bar Private Bank in Colombia. She was an external advisor for SAS Institute and was a Senior Consultant at the World Bank, where she dealt with economic and anticorruption matters in Latin America.

Bachelor’s Degree in Political Science from the Universidad de los Andes, and an MBA from the University of Mondragon in Spain. Executive education studies from institutions like Universidad de los Andes, London School of Economics and Massachusetts Institute of Technology. She keeps learning every day by the active use of MOOCs. Delegate for the KIN Global Innovation Network from the Kellogg School of Management; Member of the Colombian Forum of Presidents.